Instagram quickly outgrew its first impression as an app for kids and has become a serious tool for content marketing, selling, networking and audience building. A major social networking site with over 200 million active monthly members uploading one billion images and liking them over seven billion times daily, it is the most popular tool in the world.
Instagram quickly outgrew its first impression as an app for kids and has become a serious content marketing, selling, networking and audience building tool.
Okay. We’ve heard how awesome Instagram is. What exactly is engagement? In a 2014 Forrester study, the average brand’s engagement rate on Instagram was an awesome 58 times higher than on Facebook.
Of course, numbers are numbers and they don’t lie. But the truth is that you can do so much better than 58 times greater engagement on Instagram. It’s all about your strategy and engaging your audience. You have to set goals and work towards them. It’s not an easy task, but if you really want to succeed at it, you’ll have to put in the work and make sacrifices.
What if you are a big brand or just wondering how to become Twitter famous? Don’t strive for average. Go for the stars and become an Instagram unicorn, which refers to a magical, rare creature that outperforms others by orders of magnitude. Whether you’re a big brand or a small brand that’s just wondering how to do e-commerce well, I don’t want you to strive for average; I want you to go for the stars and become a Twitter unicorn.
1. Create an engaging hashtag.
A branded hashtag is like a tag collection of your best posts. Create one for your company, and encourage the followers of related tags to follow you after seeing your top content. Use a branded hashtag. A branded hashtag automatically pulls in your best posts, and establishes a collection of some of your best photos and tweets. Followers who find you via a related tag will be more likely to follow you after discovering the high-quality content you produce.
You may also consider a branded hashtag for each Instagram marketing effort. In most cases, this is the better option because it sounds less promotional than using your business name. The branded hashtag is often used by followers, which then promotes the hashtag to their connections.
2. Share your dedicated hashtag everywhere it’s relevant.
It’s cool that you created a #joesgarage hashtag for your company. But how does anyone know to use it to share content about you? Have it printed on receipts, in ads and on store signs – and also get it out there at relevant events.
As soon as a user shares a piece of content, invite them to share more about other things they love. Boost your community by getting people talking about their passions.
If you’re on radio or TV, use your hashtag! Integrate your social and email campaigns by ensuring it’s listed on your other social platforms, website, and emails. Don’t just hope people will find it.
Original: Too often, marketers fail to realize is that they must be creating new content daily to keep audiences engaged, this means that a 30-second commercial is not enough to promote your company.
3. Take advantage of specific hashtags.
You want followers who are interested in your industry. If you post general, non-industry-related terms that don’t mean anything to your target audience, you’ll only gain a few followers. You must use hashtags that would be most relevant to your target market in your posts.
The more specific you are when identifying an audience to target, the better. This specificity will help you narrow down your target much faster, making it much easier to attract followers. More precise tags reduce competition for the same fans, making it easier for your account to be discovered.
The more specific you are when identifying an audience to target, the better. This specificity will help you narrow down your target much faster, making it much easier to attract followers. Also, you can buy Instagram likes if you are newbie to get more attention of your audience.
4. Don’t be boring!
You need to use Instagram caption ideas that are more than just your one-word, obvious hashtags. Sure, you want to include those as well, but mix it up and use them to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING! Collaborative workspace company Ytinstaviews is great in this area. They include a nice mix of content on Instagram that is both visual and textual.
5. Use event-related hashtags.
Well-known events in your local area, country or around the world can attract attention to your posts. These hashtags are best for casual marketing on popular social media platforms such as Instagram, Twitter and Snapchat.
An important way of promoting your content is to ignite conversation on social media by using event-related hashtags.
For example, did you take a picture of your team while watching the World Cup during lunch/dinner? Post it — and don’t forget to include #worldcup! This might not gain you a lot of new followers since hashtags are so popular now, but it could help pump up the signal for people who want to follow your brand. It can also help attract new followers since your hashtag could boost awareness of your business.
6. Make the most of your Instagram bio URL.
Make the most of your Instagram bio URL. Your bio is prime real estate on your Instagram profile. Do you really only want it to link to your website homepage? Yawn. Social media content needs to be fresh and fun. Change it up at least twice a week and use that clickable link in your bio to drive traffic to your newest or most popular content.
7. For better engagement and shareability, go deep with your captions
Pictures may be worth 1,000 words, but you can’t leave out a single one. National Geographic does an amazing job at using storytelling alongside their Instagram photos to generate shareability and engagement. While traditional media brands are dropping like flies, NatGeo has survived and thrived across digital platforms. It is one of the top brands on Instagram, with over 50 million followers. There is one more strategy to engagement your post is buy Instagram likes at cheap rate if you have no too much followers. It also helps to engage the post.
Rewrite 2: A picture is worth a thousand words. However, you can’t leave out a single word.
8. Influencer marketing is a must-do.
Go online and find the profiles of each influencer in your space. These are the people who influence the people you want to reach. Then go to their page and turn on notifications so that you can see every time they share new content. Interacting with these influencers on a regular basis will make them a favorite person or brand and build a relationship with them.
People love what is timely, fresh, and exciting.
9. You can delete unwanted photos of you on Instagram.
If you want the best images of you or your brand to be featured on your Instagram profile, follow these instructions. First, go to “Edit Tags” and uncheck the ones you don’t like. Click “Hide from Profile” (be sure to confirm). These unwanted tagged photos will no longer appear on your profile.
If you want the best images of you or your brand to be featured on your Instagram profile, follow these instructions. First, go to “Edit Tags.
10. Create your own style as other brand do.
When creating Instagram posts, it’s easy to fall victim to the comparison trap. You want your brand to fit in with how all the other brands do it, but that’s not going to work for long. Instead, you should make an effort to develop your very own style. One model for success is the beverage brand Frooti. They’ve created such a unique kind of visual content, it’s instantly recognizable every single time users see one of their posts in their newsfeeds.