YouTube Ads A Complete Guide for Marketers

Published at: September 17, 2022

Advertisers use YouTube as their platform of choice because it is the second most visited website in the world, with over 2 billion users logging in each month. YouTube’s large audience and excellent targeting options make it an unquestionably important platform at every stage of the customer journey, so you should consider allocating some of your video advertising money there if you’re trying to decide how to spend it.

However, let’s cut to the chase: advertisements on YouTube are not the most user-friendly component of your social network advertising plan. You can be sure that devoting a little bit of more time to learning the foundations right now will pay off in terms of the return on investment (ROI) that you see in the future.

In this post, we will take a look at the ad format choices that you have, walk you through the process of setting up a video ad campaign, list the most recent ad specifications, and leave you feeling inspired with best practises from companies that have already been successful.

How to promote your business on YouTube

Now comes the part when we get down to the nitty-gritty details. Because your video advertisement will first be hosted on YouTube, the first step is to submit the video file to your channel on that platform. Check to see that the video may be seen by anybody; alternatively, if you don’t want it to appear in your channel, you can make it unlisted.

  • Choose the sort of campaign you want to run.

These include search results advertisements, text ads, and shopping ads, so if you want to display your video to people on YouTube, make sure you pick Video campaigns or, in certain circumstances, Discovery campaigns. All of the different types of Google ads are included here.

  • Target your audience

Take the time to develop buyer personas if you haven’t already done so if you haven’t already. The more you understand your target demographic, the more precisely you can tailor your messaging to them, and the greater your return on investment will be.

  • Demographics:

This includes things like age, gender, whether or not a person has children, and family income. However, YouTube also provides users with more in-depth information on their life stages. For example, users may target people who have just purchased a house, college students, or new parents.

  • Interests:

Target individuals based on their prior actions by making use of certain subjects and phrases (i.e., search topics). You may discover individuals at critical junctures in their lives, such as when they are investigating their next electronic buy or attempting to learn how to develop a website, by using YouTube’s search function.

  • Ad specifications on YouTube

In-stream video advertisements on YouTube, both skippable and non-skippable, are required to initially be posted as standard YouTube videos. Therefore, the majority of the technical specifications of your video advertisement (file size, ad dimensions, ad picture sizes, and so on) will be the same as those for any other video on YouTube. After it has been posted to your channel, you are all set to go on to the next step.